The Bandai Namco and Generation Media teams weren’t about to pull their punches with this campaign. They were eager for TEKKEN  to ‘take over London’, and what better way to do that than with a campaign utilising the capital’s most iconic mode of transport - the good old London bus.

We began the project by creating a t-side bus design, promoting both the pre-order and out now phases of TEKKEN 8 ’s  marketing campaign. T-sides are the premium option when it comes to bus advertising. The space on offer allows us to get creative, and they grab passers' attention thanks to their distinctive shape.

We produced two versions of the t-side design, one static and one LED. The additional lighting that came with the latter version allowed us to highlight specific areas of the design, drawing the eye and increasing engagement with the advert.

The end result was spectacular. The streets of London were filled with buses touring the city, spreading the word about TEKKEN 8  and driving those all-important pre-orders.